Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980 (BOK)

Elizabeth Crisp Crawford

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This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media. And, through its support of the student paper and other campus media, the tobacco industry held a degree of financial power over colleges and universities across the nation. In fact, the industry's strength was so great many doubted whether student newspapers and other campus media could survive without tobacco money.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Elizabeth Crisp Crawford
Forlag
Turpin DEDS Orphans
ISBN 9780786468195
Antall sider 277 Dimensjoner 17,8cm x 25,4cm x 2cm
Vekt 431 gram Leverandør Bertram Trading Ltd
Emner og form Students & student organisations, Advertising & society