Tourism: The Business of Hospitality and Travel (BOK)

Tourism: The Business of Hospitality and Travel (BOK)

Roy A. Cook, Joseph J. Marqua, Cathy H. C. Hsu

649,00 64900
Sendes vanligvis innen 5-15 dager
Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Cathy H. C. Hsu, Joseph J. Marqua, Roy A. Cook
Forlag
Pearson Higher Education
ISBN 9780133376944
Antall sider 408 Leverandør Bertram Trading Ltd
Emner og form Tourism industry