Tourism: Pearson New International Edition (BOK)

Roy Cook

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For Introductory Hospitality or Tourism courses. ' ' Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Roy Cook
Pearson Higher Education
ISBN 9781292039503
Antall sider 384 Dimensjoner 22cm x 27,9cm x 1,5cm
Vekt 836 gram Leverandør Bertram Trading Ltd
Emner og form Tourism industry