Transnational Management: Text, Cases & Readings in Cross-Bo (BOK)

Transnational Management: Text, Cases & Readings in Cross-Bo (BOK)

Christopher Bartlett

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Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Christopher Bartlett
Forlag
MCGRAW-HILL Higher Education
ISBN 9781259010590
Antall sider 800 Leverandør Bertram Trading Ltd