Transnational Management: Text, Cases and Readings in Cross-Border Management (BOK)

Transnational Management: Text, Cases and Readings in Cross-Border Management (BOK)

Christopher A. Bartlett, Paul W. Beamish

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"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Christopher A. Bartlett, Paul W. Beamish
Forlag
MCGRAW-HILL Higher Education
ISBN 9780071267434
Antall sider 840 Dimensjoner 18,7cm x 23,6cm x 2,7cm
Vekt 1201 gram Leverandør Bertram Trading Ltd
Emner og form International business