Tribal Marketing, Tribal Branding (BOK)

Brendan Richardson

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Sendes vanligvis innen 5-15 dager
The face of consumer marketing has changed. However, most contemporary approaches to marketing still fall far short of delivering on the full potential of social and other media for brand development. In contrast, tribal branding integrates offline and online approaches to brand development, allowing marketers to benefit from greatly enhanced levels of consumer devotion to brands. Featuring insightful examples and case studies, 'Tribal Marketing, Tribal Branding' incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Brendan Richardson
Forlag
Nature Pub Group/Palgrave Macm
ISBN 9780230368828
Antall sider 198 Dimensjoner 16,4cm x 24,4cm x 1,8cm
Vekt 460 gram Leverandør Bertram Trading Ltd