Understanding Global Cultures (BOK)

Rajnandini K Pillai

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In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor - any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively - as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Rajnandini K Pillai
Sage Publications US public.
ISBN 9781412995931
Antall sider 680 Dimensjoner 18cm x 25,4cm x 2,7cm
Vekt 1067 gram Leverandør Bertram Trading Ltd