Understanding Intercultural Communication (BOK)

Adrian Holliday

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In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including: * the positive contribution of people from diverse cultural backgrounds * the politics of Self and Other which promote negative stereotyping * the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Adrian Holliday
Taylor & Francis
ISBN 9780415691307
Antall sider 208 Dimensjoner 17,7cm x 24,5cm x 1,2cm
Vekt 374 gram Leverandør Bertram Trading Ltd