Understanding Media Economics (BOK)

Gillian Doyle

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With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring innovation, digital multi-platform developments, the economics of networks, copyright, corporate expansion and advertising, this book teaches media students all the pressing questions and issues that are transforming the media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for all students of the media.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Gillian Doyle
Sage Publications Ltd
ISBN 9781412930765
Antall sider 232 Dimensjoner 17cm x 24,2cm x 1,8cm
Vekt 558 gram Leverandør Bertram Trading Ltd
Emner og form Media studies, Economics