Understanding Media (BOK)

Marshall Mcluhan

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When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2001 Forfatter Marshall Mcluhan
Forlag
Taylor & Francis
ISBN 9780415253970
Antall sider 400 Dimensjoner 19,9cm x 13,2cm x 2,3cm
Vekt 422 gram Leverandør Bertram Trading Ltd