Understanding Strategic Management (BOK)

Claire Capon

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A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format. The book has been written for undergraduate and postgraduate students on one-semester or short courses. It is also particularly well suited to students of e.g. engineering, computing or other non-business disciplines taking a module in business strategy.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Claire Capon
Pearson Further Education
ISBN 9780273694984
Antall sider 448 Dimensjoner 19,4cm x 24,6cm x 2,5cm
Vekt 852 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy