Understanding the Global Market: Navigating the International Business Environment (BOK)

Bruce D. Keillor

359,00 35900
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The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Bruce D. Keillor
Marston Book DMARSTO Orphans
ISBN 9781440803017
Antall sider 186 Dimensjoner 15,6cm x 23,5cm x 1,8cm
Vekt 454 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, International business, International economics