Universal versus Disney: The Unofficial Guide to American Th (BOK)

Sam Gennawey

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Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Sam Gennawey
Forlag
Perseus Books Group
ISBN 9781628090147
Antall sider 336 Dimensjoner 13cm x 20,3cm x 2,7cm
Vekt 393 gram Leverandør Bertram Trading Ltd
Emner og form Sport & leisure industries

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