Visual Communication Theory and Research: A Mass Communication Perspective (BOK)

Wayne Wanta, Shahira Fahmy, Mary Angela Bock

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In today's multimedia environment, visuals are essential and expected parts of storytelling. While images may not be everything, they are a fundamental part of almost everything that goes on in the mass media. However, the visual communication research field is fragmented into several sub-areas, making study difficult. This book rectifies this issue by compiling research across different areas. Looking at topics such as the effects of viewing violence on television and analyses of the depictions of minority groups in newspaper photographs, Fahmy, Bock, and Wanta note trends across studies, tie together research across disciplines, and discuss the challenges of conducting analysis of images across print, broadcast, and online media.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter Mary Angela Bock, Shahira Fahmy, Wayne Wanta
ISBN 9781137362148
Antall sider 204 Dimensjoner 14,4cm x 22,3cm x 1,7cm
Vekt 368 gram Leverandør Bertram Trading Ltd
Emner og form Media studies, Communication studies