Visual Research (BOK)

Ian Noble

599,00 59900
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Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Ian Noble
Bloomsbury Academic AVA
ISBN 9782940411603
Antall sider 224 Dimensjoner 22,3cm x 29,9cm x 2,2cm
Vekt 1105 gram Leverandør Bertram Trading Ltd
Emner og form Graphic design