We First: How Brands and Consumers Use Social Media to Build a Better World (BOK)

Simon Mainwaring

189,00 18900
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A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Simon Mainwaring
Forlag
PALGRAVE MACMILLAN
ISBN 9780230110267
Antall sider 256 Dimensjoner 16,1cm x 24,3cm x 2,2cm
Vekt 426 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Business strategy