Web Systems Design and Online Consumer Behavior (BOK)

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Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Forlag
BERTRAMS
ISBN 9781591403272
Antall sider 344 Dimensjoner 17,8cm x 25,4cm x 2cm
Vekt 814 gram Leverandør Bertram Trading Ltd
Andre medvirkende Yuan Gao Emner og form Computer science, E-commerce: business aspects, Market research, Internet guides & online services, Sale of goods law