Webs of Influence (BOK)

Nathalie Nahai

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As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level - with dazzling results.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Nathalie Nahai
Forlag
Pearson Prentice-Hall Prof
ISBN 9780273772958
Antall sider 288 Dimensjoner 15,8cm x 23,2cm x 1,8cm
Vekt 520 gram Leverandør Bertram Trading Ltd