Webs of Innovation: The Networked Economy Demands New Ways to Innovate (BOK)

Alexander Loudon

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"Dinosaurs learn how to innovate. The real meat is in Loudons' exploration of the methods being used to catch the next wave of innovation." Sunday Times, Book of the Week As companies co-operate, partner and acquire their way into new markets, networked innovation is set to transform traditional research and development. Find out the best way to take your business into the new creative game through Webs of Innovation. Webs of Innovation begins with a simple question. Why is it that so many well known, well resourced businesses are having problems with innovation? The answer lies in the limitations of linear innovation. In mature markets linear innovation may be the right model, but for the new opportunities in immature markets you have to stay ahead of fast customers. This is a world that demands fast and flexible innovation through networked innovation. The challenge for companies today is getting a structured and formalized innovation system that works, that people in the organization know of and that creates value for the company. Webs of Innovation will help your organization set up structures, investments and incentives for innovation to take your business beyond its previous capabilities.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2001 Forfatter Alexander Loudon
Pearson Education Orphans
ISBN 9780273656463
Antall sider 272 Dimensjoner 16,8cm x 21cm x 2cm
Vekt 763 gram Leverandør Bertram Trading Ltd
Emner og form E-commerce: business aspects, Economics, Internet guides & online services