What Customers Want (BOK)

Anthony W Ulwick

249,00 24900
Sendes vanligvis innen 5-15 dager
A world-renowned innovation guru explains practices that result in breakthrough innovations. Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary "Harvard Business Review" article and featured in Clayton Christensen's new bestseller, "The Innovator's Solution", "What Customers Want" describes a groundbreaking approach that improves on the conventional methods for product and service innovation.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2005 Forfatter Anthony W Ulwick
MCGRAW-HILL Professional
ISBN 9780071408677
Antall sider 240 Dimensjoner 15,9cm x 23,6cm x 2,4cm
Vekt 500 gram Leverandør Bertram Trading Ltd