What is e-Business?: How the Internet Transforms Organizations (BOK)

Feng Li

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Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. * A coherent introduction to e-business. * Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. * Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. * Supported by online lecturer and student resources, available soon.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forfatter Feng Li
Forlag
Wiley
ISBN 9781405125581
Antall sider 264 Dimensjoner 17,1cm x 24cm x 2,1cm
Vekt 474 gram Leverandør Bertram Trading Ltd
Emner og form E-commerce: business aspects