What Is Strategy and Does It Matter? (BOK)

Richard Whittington

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In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ebusiness' sectors.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2000 Forfatter Richard Whittington
Cengage Learning
ISBN 9781861523778
Antall sider 168 Dimensjoner 15,8cm x 23,4cm x 0,8cm
Vekt 234 gram