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"Part of me admires the entrepreneurial acumen of this experienced commenter on innovation, marketing and economics: this is his 28th book on these subjects. After all, someone was going to write this book, so it might as well be someone who knows what he's talking about. That's what Steve Jobs would have done". ("Engineering & Technology", February 2012). "If you want to understand the Steve Jobs and Apple stories in a couple of hours, then this could be a useful read". ("People Management", February 2012).