When the Headline Is You (BOK)

Jeff Ansell

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Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: * A behind-the-scenes look at how news is made * Complete guidelines to creating compelling messages * Specific messaging formulae for building trust when the news is bad * Step-by-step strategies for managing hostile or relentless questions * Insider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Jeff Ansell
Jossey Bass Wiley
ISBN 9780470543948
Antall sider 256 Dimensjoner 16cm x 23,8cm x 2,3cm
Vekt 450 gram Leverandør Bertram Trading Ltd