Who Cares Wins: Why Good Business is Better Business (BOK)

David Jones

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Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter David Jones
Forlag
Pearson Financial Times
ISBN 9780273762539
Antall sider 208 Dimensjoner 14,1cm x 21,3cm x 1,4cm
Vekt 334 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Business ethics & social responsibility