Why Firms Succeed (BOK)

John Kay

299,00 29900
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Applies modern economic theories to guide managers in creating successful corporate strategies. This is a book on corporate strategy that uses of the most modern theories in economics to show managers how to succeed in the markets in which they compete. The author takes the position that firms have unique strengths that they must understand and exploit. These strengths will be in four general areas: 1) Their reputation, 2) how well they create innovative new products or services, 3) what special strategic assets, or market position, they may have, and 4) how they are organized and how they operate, or what "architecture" they may have. The book has an international focus in that strategies are applied to firms doing business in different countries. The author's UK book,Foundations of Corporate Success was very successful, and this book is derived from it. For the U.S. edition the author has substituted many American examples, such as Disney, Caterpillar, Walmart, and the Boston Celtics.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 1995 Forfatter John Kay
Forlag
Oxford University Press
ISBN 9780195087673
Antall sider 336 Dimensjoner 16,2cm x 24,1cm x 3cm
Vekt 630 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy