Wine Marketing (BOK)

C Michael Hall

599,00 59900
Sendes vanligvis innen 5-15 dager
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2007 Forfatter C Michael Hall
Forlag
Taylor & Francis
ISBN 9780750654203
Antall sider 376 Dimensjoner 17cm x 23,5cm x 1,9cm
Vekt 626 gram Leverandør Bertram Trading Ltd

Andre produkter med samme artist(er)/medvirkende