Winning Results with Google AdWords (BOK)

Andrew E. Goodman

169,00 16900
Sendes vanligvis innen 5-15 dager
Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google's Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2009 Forfatter Andrew E. Goodman
Forlag
MCGRAW HILL UK BUSINESS
ISBN 9780071496568
Antall sider 400 Dimensjoner 18,5cm x 22,8cm x 2cm
Vekt 652 gram Leverandør Bertram Trading Ltd
Emner og form E-commerce: business aspects