Women Drinking Out in Britain Since the Early Twentieth Century (BOK)

David W. Gutzke

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Given recent media coverage of women's drinking habits, it is surprising that a topic of such interest has not produced a comprehensive examination. This book provides not just a survey spanning a century of momentous change, but integrates diverse sources with concepts to offer a new understanding of the changing nature of women's drinking patterns. It challenges traditional assumptions and offers original interpretations about the diverse factors influencing women's consumption of alcohol, including advertising, moral panics, sexism, legislative initiatives, employment, age, ethnicity, technology, new drinking venues and marketing strategies. What most influenced how women transformed their consumption of alcohol? What beverages did they drink? To what extent did women themselves act as agencies of change? These and other questions serve as the basis for analysing women's drinking patterns from a social and cultural perspective. Close attention is also paid to the image of drinking projected in advertising, the mass media and films.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter David W. Gutzke
ISBN 9780719052644
Antall sider 304 Dimensjoner 15,6cm x 23,4cm x 2,8cm
Vekt 635 gram Leverandør Bertram Trading Ltd
Emner og form British & Irish history, 20th century history: c 1900 to c 2000, Social & cultural history, Gender studies: women