Writing for the Fashion Business (BOK)

Judith C. Everett, Kristen K. Swanson

799,00 79900
Sendes vanligvis innen 5-15 dager
Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet.Features:-- Profiles of fashion industry professionals who use writing in their jobs-- Case studies illustrating effective and ineffective writing-- Exercises to help students master techniques-- Additional work for preparing a writing portfolio-- Instructor's Guide


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Judith C. Everett, Kristen K. Swanson
Fairchild & Gallagher
ISBN 9781563674396
Antall sider 624 Dimensjoner 21,6cm x 25,4cm x 1,8cm
Vekt 960 gram Leverandør Bertram Trading Ltd
Emner og form Fashion & beauty industries, Writing skills

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