Writing for the Web: Composing, Coding, and Constructing Web Sites (BOK)

J.D. Applen

459,00 45900
Sendes vanligvis innen 5-15 dager
Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization's texts.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter J.D. Applen
Forlag
Taylor & Francis
ISBN 9780415883269
Antall sider 336 Dimensjoner 15,2cm x 22,9cm x 1,8cm
Vekt 448 gram Leverandør Bertram Trading Ltd
Emner og form Writing & editing guides, Web programming