Youtility: Why Smart Marketing is About Help, Not Hype (BOK)

Jay Baer

189,00 18900
Sendes vanligvis innen 5-10 dager
The difference between helping and selling is just two letters. If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter Jay Baer
Forlag
PENGUIN GROUP
ISBN 9781591846666
Antall sider 240 Dimensjoner 15cm x 22,8cm x 2,3cm
Vekt 340 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing