Z.E.R.O.: Zero Paid Media as the New Marketing Model (BOK)

Joseph Jaffe, Maarten Albarta

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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Earned (Media) Real Customers Owned (Media)

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Joseph Jaffe, Maarten Albarta
Forlag
Wiley
ISBN 9781118801154
Antall sider 288 Dimensjoner 15,5cm x 23,5cm x 2,6cm
Vekt 488 gram Leverandør Bertram Trading Ltd
Emner og form Advertising

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